Our Timeline Of Innovation and Excellence Over 40 Years.
As Advanta celebrates its 40th anniversary in 2024, it reflects on four decades of evolution, innovation, and industry leadership. Founded by Mick and Graeme Craddock in Perth, the journey from a small workshop to a nationwide leader in commercial seating solutions showcases the company’s commitment to quality and advancement in the industry.
1984: The Beginning
The story of Advanta began in 1984 when Mick and Graeme Craddock started Tubefurn in Perth. Initially focusing on manufacturing tubular metal frames, chairs, and tables, the company quickly built a reputation for durable and stylish furniture.
1987: Expansion to Cannington
By 1987, Tubefurn’s success necessitated a move to larger premises at 40 Morgan Street, Cannington. This move allowed the company to expand its operations and meet the growing demand for its products.
1992: A New Chapter in Kewdale
In 1992, Tubefurn relocated to a new facility at 21 Chisholm Crescent, Kewdale. This strategic move marked a significant step in the company’s growth, providing more space and capacity to better serve its expanding customer base.
1999: Rebranding to Advanta
The turn of the millennium brought a major milestone: the introduction of the Advanta brand name. Although the rebranding may have been in the works prior, a pricelist from 1999 confirmed the official adoption of the Advanta name, signifying a new era for the company.
End 2001: Andy Craddock Joins Advanta
At the end of 2001, Andy Craddock, Mick’s eldest son, joined Advanta, continuing the family legacy and bringing a new generation into the company’s leadership.
2002/3: Expansion and Modernisation
The early 2000s saw Advanta undertaking a significant expansion with the construction of a new factory at 25 Chisholm Crescent. This move effectively doubled the size of the company’s premises, accommodating increased production capabilities and enabling further growth.
2008: Josh Craddock Joins Advanta
In 2008, Josh Craddock, Andy’s brother, also joined Advanta, further strengthening the family’s involvement in the business and contributing to its ongoing success.
2011: Commitment to Sustainability
Advanta’s dedication to innovation was highlighted in 2011 with the introduction of water-based, environmentally friendly, non-toxic, and non-flammable glue. This advancement underscored the company’s commitment to sustainability and safety in its manufacturing processes.
2012: Advancements in Upholstery
In 2012, Advanta implemented a new semi-automatic upholstery system designed to minimize wastage, enhance product quality, and streamline process cycle times. This system represented a leap forward in operational efficiency and product excellence.
2013: National Expansion and New Product Launches
2013 marked a significant year for Advanta, with the company entering the east coast market and launching the Aveya chair. This move expanded Advanta’s reach across Australia and introduced a new, innovative product to the market.
2016: The Unica Chair Family
The launch of the Unica Chair Family in 2016 was a landmark moment, showcasing Advanta’s ability to blend style with functionality. This product line further cemented Advanta’s position as a leading innovator in the seating industry.
2017: A Major Relocation
In 2017, Advanta moved to its current premises at 86 Harrison Road, Forrestfield. This new location, four times the size of the previous facility, enabled the company to accommodate its growing operations and continue its trajectory of success.
2020: National Showcase Tour
Just before the COVID-19 lockdowns, Advanta embarked on a national tour to showcase its new collections. This tour highlighted the company’s resilience and ability to adapt to market demands even amid global challenges.
2021: Expanding Horizons
The establishment of a manufacturing facility in Sydney in July 2021 was another key milestone for Advanta. This expansion allowed the company to better serve customers on the east coast and enhance its national presence.
2022: Cutting-Edge Technology
Advanta continued to lead the industry with the installation of automatic CNC fabric cutting and nesting machines in both Perth and Sydney in 2022. This investment in technology further improved efficiency and precision in the production process.
2023: Logistics Expansion
In 2023, Advanta established a warehouse and logistics hub in Melbourne, streamlining its distribution network and improving delivery capabilities across the country.
2024: Celebrating 40 Years and Creative Rebrand
As Advanta celebrates its 40th anniversary in 2024, it stands as Australia’s leading commercial seating supplier, renowned for its tailored seating solutions, exclusive product collections, industry-leading technology, and exceptional customer service. The company’s journey from its humble beginnings to becoming a go-to partner for tailored commercial seating solutions reflects a legacy of excellence and a commitment to meeting the evolving needs of its partners. To celebrate, Advanta invested in a creative rebrand, including a new logo, colour palette, and creative look and feel. Bringing a sophisticated look to Advanta, a nod to the initial brand with colour, with a twist of timeless style for the future.
Advanta’s 40-year milestone is not just a celebration of the past but a testament to its ongoing dedication to innovation, quality, and customer satisfaction. Here’s to many more years of success and growth in the future!
