Advanta Celebrates 40 Years: A Legacy of Innovation with a Fresh Look for the Future

This year, Advanta proudly celebrates 40 years of innovation, craftsmanship, and unwavering commitment to our partners. As we reach this significant milestone, we are thrilled to introduce a refreshed brand identity that honours our past while positioning us for an exciting future. This update includes a new logo, a revitalised creative look, and an evolved brand presence that reflects the spirit of Advanta.

Our new logo is more than just a modern design—it’s a symbol of our journey. The sleek lines and bold colours echo the strength and reliability that have defined us for four decades. It’s a nod to our roots and a promise of the innovation and growth that lie ahead. But as we reveal this new visual identity, we want to remind you that a brand is so much more than just a logo.

At Advanta, we understand that a brand is the feeling people get when they hear our name. It’s the trust we’ve built over 40 years through our consistent delivery of quality products and exceptional customer service. It’s the stories our customers share with their friends about their experiences with us—the stories of challenges overcome and needs met. It’s the values we stand for and stand by, the principles that guide every decision we make. In fact, 90% of our brand lives beneath the surface. It’s not just in the visible elements like logos, colours, or slogans; it’s in the relationships we cultivate with our customers, partners, and employees. Our brand is the consistency of our product quality and the reliability of our services. It’s the problems we solve and how we solve them, with a dedication to excellence that never wavers. It’s the experience at every touchpoint, from the first ad you see to our after sales service and support. Every interaction, every conversation, every product, and every service contribute to the overall experience that is Advanta.

 

 

 

Our refreshed brand is designed to better communicate who we are today and where we’re going. It’s a reflection of the innovation and creativity that have always been at the heart of Advanta, now expressed in a more contemporary and sophisticated way. We’re evolving to meet the needs of a changing world, but our core values— inspiration, craftsmanship, and excellence—remain unchanged.

These are the pillars that have supported us for 40 years and will continue to guide us into the future. As we look back on our journey, we are filled with gratitude for the trust and loyalty of our partners, and employees. Your support has been instrumental in our success, and we are excited to continue this journey with you. The next chapter of Advanta’s story promises to be even more dynamic, with new products, new services, and new opportunities to make a difference in the lives of those we serve.

Thank you for being a part of the Advanta story. Here’s to the next 40 years of innovation, growth, and success—together.